Cracks left unsealed in asphalt pavement allow water to penetrate the surface. This, in turn, weakens the pavement structure and leads to failures in both the pavement and the base beneath it. Water is one of the worst things for asphalt cracks.Once water gets under the asphalt surface, it can erode the foundation. Left unfilled, the cracks will allow moisture to flow through the pavement and erode base materials resulting in potholes, and ultimately in premature failure. When this happens, only extensive and costly repairs can fix the problem. In our part of the country, cracks left over the winter can grow quickly due to snow plowing and our cycle of freezing and thawing day after day. Patching often doesn’t last and can cost several times what timely crack sealing costs. In the end, the useful life of the surface is shortened, forcing the premature and costly replacement of the surface.
A friend of mine recently put her home on the market and quickly sold it. Part of her success was because she worked really hard on her curb appeal–making sure the outside reflected the benefits on the inside.
Curb appeal isn’t just for home owner’s trying to sell. Curb appeal is critical for business and is a “must” on areas that simply have to always be kept up. There are several aspects of curb appeal that are important for business owners.
The facade of the building is simply the outside structure. It includes the architecture, paint, signage–anything that is on the outside of the building. Jim Lowenstein, owner of Castle Real Estate in Newton, Mass said, “The façade is the first impression that consumers will see of your business so it is vital that you have attractive signage,[and] colors that don’t clash.”
2. Window and Equipment Displays
Window displays are a way to help encourage a customer to come inside your store. It’s important to have window–or other types of displays–to an appropriate scale. A window display inside a mall, or somewhere that there is heavy walking traffic can be much smaller and more complex than window displays on a busy street with a lot of vehicle traffic.
In addition to signs on the building itself, lots of businesses take advantage of signs closer to the road. Make sure that signs are legible, and uncluttered. Large font, few words and correct use of “white space” or “negative space” help draw the eye to the message you’re trying to convey. A marque-type board, where you can change the message regularly can help draw customers in and be quite fun.
In Jan of 2011 an Orem-based dessert cafe, The Chocolate, put up “Break your resolutions here” on their marque sign and made everyone chuckle while still selling cake.
4. Access and Parking
“Adequate parking facilities can have a huge impact on its overall curb appeal,” a Fox 13 Small Business Center article noted. But adequate parking is only part of the equation. Is should be clear where the exits and entrances are and the parking lot should be well striped and free of debris.
Once repaved and striped, you’ve created an inviting environment that makes it easy for customers to come into your store or office.
5. Think Like Your Customer
Drive by your store or office from both directions evaluating what you see. You likely spend a lot of time inside your building and it can be easy to take the exterior for granted. Lisa Danes recommends that you make sure your exterior represents well what you do and is clean, inviting and professional.
Bonneville Asphalt owner and Utah businessman, Shaun Heaton, had a successful goose hunt with the team from Hooked on Utah. Watch all of the fun–including Shaun getting pranked–this Saturday Feb 9 on KUTV2 at 11:05 pm after Talkin’ Sports.
Recently we finished up sealcoating an old asphalt parking lot for Timpanogos Regional Hospital! Made it look as good as new. We had our aerial photographer capture a beautiful photo that we want to show off. We have the ability to give new life to old asphalt surfaces. The reason parking lot turned grey was because of the drying and oxidizing affect of the Sun. Added with the deterioration effect of rain, snow, sprinkler overspray, and a parking doesn’t stand a chance of surviving in our harsh summer and winter climate. We take a parking lot this after patching the worst areas, cracksealing, and finally sealcoating, we can add new life for pennies on the dollar compared to paving new asphalt.
Bonneville Asphalt supports:
- American Red Cross-Mountain Valley Chapter
- Mountain View High School Basketball team
- Mountain View High School Baseball team
- Mountain View High School Band and Orchestra
- Orem High Marching Band
- Utah Valley Youth Symphony
- Builders Without Borders
- Ducks Unlimited
- Rocky Mountain Elk Foundation
- Friends of NRA
- Pheasants Forever
- Delta Waterfowl
- Kids on the Move
- Scera Corp.